Designing the Drippy 4-Pack: Packaging as Pixel Art

When I designed the Drippy Soda 4-pack boxes, it wasn’t just about protecting cans, it was about turning packaging into a creative tool for retail.

Each side of the box was engineered as a single bold pixel in a larger grid. Bright, blocky colors. Pure, poppy pixels. Why? So stores and retailers could stack them like building blocks and create massive, eye-catching pixel art displays right in-store.

Think Tetris meets Andy Warhol meets corner bodega.

It’s a packaging strategy that goes beyond shelf presence, it invites participation, creativity, and social content from our retail partners. A simple box becomes an interactive brand moment.

Drippy doesn’t just sit on shelves. It plays on them.