Designing the Brand for Life After Death Soap Co. A Spooky-Fresh Take on Clean Living

When I set out to build the brand identity for Life After Death Soap Co., I knew it had to hit hard in two key arenas: Amazon and Shopify. The brand needed to stand out visually, communicate trust instantly, and convert casual clicks into customers, all while staying weird, bold, and unforgettable.

☠️ A Name That Stops the Scroll

Life After Death Soap Co. was never going to blend in. The name alone hints at the brand’s tone: playful, provocative, and a little irreverent. From the start, I knew this was a chance to create something that disrupted the sea of soft pastels and overused "clean beauty" tropes.

🎨 Visual Identity for Performance + Personality

I built a dual-purpose brand system that could adapt across platforms:

• Amazon-Optimized Assets: High-contrast, minimalist product photography and bold typography designed to grab attention at thumbnail size.

• Shopify-Ready Branding: Custom illustrations, gothic-inspired icons, and cheeky taglines like “sinfully good for dirty things” brought the DTC experience to life.

  
  

🛠️ Custom Shopify Theme & Base Build

I didn’t just create the look, I built the bones. To give the client a fast, reliable way to launch, I developed a custom lightweight Shopify theme tailored to the brand. It was intentionally simple: fast-loading, mobile-first, and easy for the client to update without any tech overhead.

The theme included:

• Branded color palette + font stack

• Custom homepage layout with scroll-stopping headlines

• Product page design optimized for conversions

• Embedded reviews and storytelling modules

This gave the client a strong foundation to grow their DTC business without needing a full dev team to maintain it.

🧼 Packaging That Works Across Channels

The product packaging was designed for both Amazon clarity and Shopify storytelling. Every element from the matte black finish to the bold serif logotype was chosen for visual punch and brand recognition.

🌱 Clean, But With Edge

The product itself is eco-friendly, biodegradable, fragrance-free, and safe for sensitive skin. But the brand voice doesn’t whisper, it preaches. We found a lane between spooky and sustainable, building something fun, functional, and true to its values.